Privacy Policy


This policy was last updated on November 1, 2010.

This website is operated by Cane & Derby Inc (CDI), and this privacy policy applies to this website only.

At Cane & Derby Inc (CDI), we respect our customers and understand that you are concerned about privacy. We post this privacy policy to let you know what kind of information we collect, how it is handled, with whom it may be shared, what choices you have regarding our use of your information, and how you may access some of the data you provide to us.

As we continue to develop our website and take advantage of technologies to improve the services we offer, this may change. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.

If you have any questions about this policy, please contact our Customer Service Department; contact us by postal mail at Cane & Derby Inc (CDI) Customer Services, ATTN: Privacy Master, 9816 Isles Cay Dr, Delray Beach, FL 33446; or call our Privacy Hotline at 1-866-374-0656.

What Information Do We Collect?
We collect various types of information depending upon how you use our site.

•     When you order from us, we collect your name, billing address, shipping address, email address, phone number(s) and credit card number (with expiration date) or gift card number. We also gather information on the person who will receive any gift you send (e.g., that person's name and address) and we will retain a record of your purchases. In addition, if you are a registered user and have signed in when you enter this information, it will automatically be saved in your account profile for ease of reference.

•     When you become a caneandderby.com registered user, we collect your name, mailing address, email address, and account password. This information is gathered to make your shopping experience as a registered user as quick and easy as possible. Additionally, we collect certain personal information if you choose to opt-in to our email or mobile content marketing programs.

•     Our primary goal in collecting personal information-including your first name, last name, purchase history, phone number(s), valid email and residential address and credit card data-is to provide you with a smooth, efficient, customized shopping experience and to let you know about offers that may be of interest to you.

•     When you enter a sweepstakes or contest online, we usually collect your name, address (or ZIP Code), email address and phone number. We also may ask you for additional information, such as your age, interests or product preferences.

•     When you submit a question to customer service, we need your email address to respond, and you also may provide us with additional information to help us answer your question.

•     We may receive some information about you from other sources and may add it to your account information. For example, we might get your updated address from a shipper or information on your preferences from another website conducting a promotion or event with us.

•     When you apply for a Cane and Derby Inc (CDI) credit card, you will be asked to provide your name, address, email address, phone number and other information needed to assess your creditworthiness and verify your identity, such as social security number and employer. This information is required to process your application. The personal information you provide is transmitted through a secure server using SSL encryption. If you’d like, apply for a Cane and Derby Inc (CDI) credit card and review the separate privacy policy that applies to your Cane and Derby Inc (CDI) credit card account.

•     We may acquire customer lists from other parties so that we may invite new people to visit caneandderby.com. Our policy is to acquire only lists of people who have indicated that they are willing to receive email offers. Also, each time we send an email offer, we provide people with the opportunity to opt out of receiving future email offers.

What Are Cookies and Do We Use Them?
A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. It holds information a site may need to interact with you and personalize your experience. At caneandderby.com, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain information we need to have in order for you to shop at caneandderby.com. For example, the Session ID cookie that we ask your browser to hold retains the ID for your shopping bag. Without the Session ID cookie, you can't add merchandise to your bag and carry it to Checkout.

Persistent cookies, in contrast, last from visit to visit; they do not go away when you exit your browser. At caneandderby.com, we use persistent cookies to give you a more personalized shopping experience and to help you navigate our store more efficiently. We will use your information to enhance your site experience. However, you can use our site without accepting a persistent cookie. To do so, you should set your browser options to reject persistent cookies. Alternatively, you can set your browser to notify you when you receive a cookie, which gives you the opportunity to decide whether you want to accept it or not. In many instances, the Help button on your browser toolbar will tell you how you can take these steps.

Cookies can be used by a website to recognize you. But that does not necessarily mean any personal information is stored in the cookies. At caneandderby.com, we store no personal information about you in the cookies. Anything you choose to tell us about yourself (such as your address and email address) is stored safely and separately on our secured servers, and you need to provide a password to access it.

We also use cookies to look at how groups, rather than individuals, use our website. In our physical stores, we can observe which aisles and departments are most heavily trafficked and determine what displays or sales are the most successful. Then, we can identify ways to improve the customer experience. On the web, cookies help us develop a similar understanding so that we can continue to improve the arrangement, product offerings, and merchandise placement you see at caneandderby.com.

If you would like to opt out of receiving any cookies from caneandderby.com, please use the help function in your web browser to restrict caneandderby.com cookies. Lastly, if your existing cookie expires or you clear your cookies for any reason, you will need to follow the above steps again to opt out of any new cookies.

Google Analytics
We rely on a third party application, Google Analytics, to assist us in better understanding how people use our site. Caneandderby.com will place cookies on your computer to collect information. The information that is collected through cookies tells us things like which search engine referred you, how you navigated around our site, what you purchased and what traffic is driven by banner ads and emails.

Google Analytics analyzes the information it collects from caneandderby.com and returns it to us through a secure web connection. We use the information to help us understand your interests in our website and how to better serve you. It also helps us provide you with more personalized product offerings. Caneandderby.com does not allow Google Analytics to collect credit card, username or password information.

Google Analytics may only use your personal information to perform services for us. It may not share your personal information with anyone else, or use it for any other purpose, except on an aggregate, non-personal basis (in other words, the information will not be identified with you). Google Analytics is required to maintain all of the information it collects and analyzes securely and in confidence. For more information view the Google privacy policy.

Please note that Google Analytics collects data on our site using first-party data collection. As a result, blocking cookies from third-party domains will not block these first-party caneandderby.com cookies.

How Do We Use Your Information?
We may use your information in a number of ways, including the following:

•     In order to serve you better, we may combine the information you provide us online, in our stores and through our catalogs. We use that information to improve your overall shopping experience.

•     To improve the content on our website. For example, we may use cookies to find out which parts of our site or our products are visited most often.

•     To enhance your online shopping experience. For example, we may use it to recognize you and welcome you to the site.

•     For marketing and promotional purposes. For example, we send out email and direct mail to our online and store customers about products or events that we think may be of interest to them. We also may send you offers for discounts or free services (e.g., free gift wrap or shipping) on our site or in our stores.

Do We Share Your Information?
The information gathered may be shared with the Cane and Derby Inc (CDI) family of companies, which include Cane and Derby Inc (CDI) and Cane & Derby Custom (CDC). We also share the information with third parties, including responsible companies with which we have a relationship. For example:

•     When you make a purchase, we may share information about you and your transaction with other companies for the purpose of processing your transaction, including fraud prevention, vendor direct shipping and credit card authorization.

•     Some of our vendors may work closely with us to create a vendor shop within the caneandderby.com site or to ship your order directly to you. In certain instances, we may share certain information about you with that vendor (e.g., if you decide to buy their products).

•     You also may make a purchase from caneandderby.com through a link from another website or search engine and may use their express checkout tool to do so. When you do, please be aware that both caneandderby.com and that website or search engine will receive your information.

•     In some cases, caneandderby.com may enter into a co-branding relationship with another website that offers you products or services that supplement caneandderby.com's assortment (e.g., ammunition). In those cases, you may link from caneandderby.com to another site to purchase the item. In that case, both caneandderby.com and the other website may receive your information.

•     caneandderby.com may team with another website to conduct a sweepstakes or other event (e.g., a live web chat). In those cases, each of the participating websites may collect or receive personal information from you.

•     For some of our products, caneandderby.com may provide you with a link to the supplier of that product so that you may get further information. If you link to the supplier's site, the supplier may collect or receive information about you.

•     Like other companies, caneandderby.com may use third party advertising companies to serve ads (e.g., banners or links) on its behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is anonymous.

In most of the above situations, these third parties will receive your information because you will be visiting their websites or using their links and, in doing so, you may provide information directly to them. You therefore should refer to their privacy policies to understand how they handle your information and what kinds of choices you have.

Caneandderby.com also may share your personal information with outside companies that perform services for caneandderby.com. For example, we may retain an outside company to manage a database containing certain customer information or to create and distribute an email offering. In those situations, the outside party is performing work for caneandderby.com, and caneandderby.com includes language in its contracts stating that your information is to be used only to provide the services requested by caneandderby.com.

Additionally, caneandderby.com may share account or other information when we believe it is necessary to comply with law or to protect our interests or property. This may include sharing information with other companies, lawyers, credit bureaus, agents or government agencies in connection with issues related to fraud, credit or debt collection.

And in the event that some or all of the business assets of caneandderby.com are sold or transferred, we generally would transfer the corresponding information about our customers.

Finally, caneandderby.com may share your personal information with unrelated outside companies so that they can directly market their products or services to you if we feel that a company offers products or services that we believe may be of interest. We also may provide you with the opportunity to sign up on our website to receive email offers from other companies.

What Choices Do You Have Regarding the Use of Your Information?
We provide you with a number of choices regarding our handling of your personal information.


If you wish to change your email preferences, please sign in to your Accountand go to the My Profile section and specify either:

•     "Please do not send me email" or
•     "Keep my email address private" or

You also can opt-out of email by clicking on the unsubscribe link at the bottom of any caneandderby.com email.

Note: Once you have submitted your email opt-out request you should assume that it has been successfully received and your request is being processed. Please allow us 10 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

If you prefer to opt-out by regular mail, you may contact caneandderby.com by phone at 1-866-374-0656 or by mail at Cane And Derby Customer Service, ATTN: Privacy Master, 9816 Isles Cay Drive, Delray Beach, FL 33446 to notify us of your request. Again, please allow us 10 business days from when the request was received to process your removal.

Note: Once you have submitted your mobile opt-out request you should assume that it has been successfully received and your request is being processed. If the opt-out request is received via text message, you will immediately be removed from the mobile marketing program. When an opt-out request is received via Customer Service or the caneandderby.com website, please allow 3-5 business days to complete the removal, as some of our promotions may already have been in process before you submitted your request.

We will not share your mobile number with any third parties for marketing purposes.

Direct Mail or Telemarketing from Stores
If you shop at Cane & Derby and wish to be removed from the list of customers that receive direct mail or telemarketing calls, please either:

•     write to CDI Customer Service, 9816 Isles Cay Dr, Delray Beach, FL 33446, or
•     call Cane & Derby Customer Service toll-free at 1-866-374-0656.
•     If you choose to write to us, please include your name, address and credit card account number (if you have one), and state one of the following:
•     "NO MAIL OFFERS" (if you don't want to receive offers by mail);
•     "NO PHONE OFFERS" (if you don't want to receive offers by phone); or
•     "NO PHONE OR MAIL OFFERS" (if you don't want to receive either).

Because customer lists often are prepared well in advance of an offering (sometimes 3-4 months before the offer is made), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us
time to carry out your request.

Third Party Sharing
You also may use the address and phone number above to request that we not disclose your personal information to unrelated third parties for marketing purposes. If you choose to write to us, please include your name, address and Cane and Derby Inc (CDI) credit card account number (if you have one) and state "NO THIRD PARTY SHARING" in your request.

Can I Access My Information?

If you are a registered user of caneandderby.com, you can update your information in My Account.

If you have questions about your order, you may check your order status online in My Order.

If you would like, you may also email our Customer Service Department.

Questions regarding your charge account may be forwarded to our Credit Customer Service Department. Please use the Contact Us Form.

Is My Information Secure?
caneandderby.com has put in place various physical, electronic and managerial procedures to try to safeguard and secure the information we collect online . For example, private account and customer information is located on a secured server behind a firewall; it is not directly connected to the Internet. Encryption is a process by which a message or information is scrambled while it is in transit to caneandderby.com. It is based on a key that has two different parts, public and private. The public part of the key is distributed to those with whom you want to communicate. The private part is for the recipient's use only. So long as you use a browser that allows for encryption, when you send personal information to us, you use a public key to encrypt your personal information. If your information is intercepted during the transmission, it is scrambled and very difficult to decrypt. Once we receive your encrypted personal information, we use the private part of our key to decode it.

Please note however that while we implement many security measures on this site, 100% security cannot be guaranteed.

What About Information About Children?
The Children's Online Privacy Protection Act took effect on April 21, 2000 and imposes certain requirements on websites directed toward children under 13 that collect information on those children, or on websites that know they are collecting information on children under the age of 13. We want to let you know that it currently is caneandderby.com's policy not to collect personal information on any person under 13. For this reason, our online sweepstakes, email and mobile sign ups are restricted to entrants who, at a minimum, are at least 13.

If this policy changes, caneandderby.com will revise this portion of its privacy policy and will comply with the requirements of the Children's Online Privacy Protection Act, which include providing notice and choice to each child's parent or guardian before collecting personal information.

We adhere to the Safe Harbor Privacy Principles.

Cane & Derby is committed to resolving any customer concerns regarding their privacy.  If a customer feels that their privacy may have been violated, based on the Safe Harbor Principles, Cane & Derby will attempt to directly resolve the complaint.

Customers shipping internationally who wish to contact Cane & Derby to

•     inquire about or update their personal information
•     make a complaint about the collection or use of their personal information
•     comment on or ask questions regarding this privacy policy

please email us at privacy@caneandderby.com.